Overview

Specialised Mowing Equipment are the Australian distributor of Bob-Cat mowers. They wanted us to create a commercial that could be used by their retailers throughout Australia. We emphasised the key selling points of the Bob-Cat mower, thy are tough and they will save you time. We used a tough voice over and music and combined that with footage to show of some of the mowers’ features. And of course you’d rather be spending your time on the water, so we finished the commercial with a product shot that showed how you might get your weekend back.